Loud Thinking August 05, 2014 at 11:22AM
Try This Exercise to Clarify What Your Company Stands For For your organization to be successful, you must be crystal clear about your brand essence – i.e. your brand’s essential, enduring value. When what you stand for is clearly expressed and delivered in everything you do, every day, you leave an indelible mark on people’s […]
Loud Thinking August 05, 2014 at 11:18AM
Great Branding Takes More Than Advertising As digital disrupts more marketplaces, brands become more important and valuable – not less. They provide meaning and satisfy emotional needs. As consumers experience information overload, the tendency to gravitate toward what’s familiar increases. At the same time, reliance on traditional tools, like advertising, corporate identity programs, and PR, […]
Loud Thinking August 05, 2014 at 11:13AM
Some very nice and simple talk about Market Share, Mind Share and Heart Share: Market share is the competitors’ share of the target market which may be calculated as Market Share = Firm’s Sales / Total Market Sales. Mind share is calculated by the percentage of consumers who identified the competitor when responding to a […]
Loud Thinking August 05, 2014 at 09:59AM
Racist ICC & FIFA..? An eye opening letter published today by the daily “Daily Times” ICC and Palestine August 05, 2014 Comment Sir: The International Cricket Council (ICC) took swift action against Moeen Ali who was wearing a wristband in support of Palestine against the apartheid of Israel. ICC argued that no one should bring […]
Loud Thinking August 04, 2014 at 09:41PM
“Freedom consists not in doing what we like, but in having the right to do what we ought.” — Pope John Paul II
Loud Thinking August 04, 2014 at 06:37PM
Change the Way You Start Your Day What’s the first thing you do when you get to your desk? Check email and listen to voicemails? This is the worst way to start the workday. Instead of automatically going into reactive mode and focusing on other people’s priorities, begin your day with a brief planning session […]
Loud Thinking August 04, 2014 at 09:35AM
Dear Mr. Mohammad Zubair, Minister of State and chairman Privatisation Commission. Dear Sir, As you have written on the fb that only 19 election disputes are left to be resolved. May be in these 19 cases the big wigs of PMLN are affected in the sensitive constituencies. But, then why the NADRA chief was removed […]
Loud Thinking August 03, 2014 at 11:50PM
A lesson of morality for all Pakistani leaders, set out by the father and founder of the nation, Quaid-e-Azam Muhammad Ali Jinnah Sahab, in his his speech on 11 August, 1947. ““I shall always be guided by the principles of justice and fairplay without any, as is put in the political language, prejudice or ill-will, […]
Loud Thinking August 03, 2014 at 11:44PM
Pakistani leaders look what Quaid
Loud Thinking August 03, 2014 at 08:28PM
“I really believe that everyone has a talent, ability, or skill that he can mine to support himself and to succeed in life.” — Dean Koontz
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