Loud Thinking July 15, 2014 at 11:07PM

Innovation Is Marketing’s Job, Too by Beth Comstock
Pursue mindshare before marketshare.

Link :- http://blogs.hbr.org/2014/07/innovation-is-marketings-job-too/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness%2Fnewsletter-topic-technology+%28HBR+Blog+Network+Newsletter+Feed+-+Topic+-+Technology%29&cm_ite=Technology-071414+%281%29&cm_lm=sp%3Anayyar51%40hotmail.com&cm_ven=Spop-Email

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