Loud Thinking July 21, 2014 at 10:19PM

MARKETING

Why Marketing Needs to Hire a Corporate Folklorist

by Patti Sanchez

To convey your company’s identity, purpose, and value in a powerful way.

Link:- http://blogs.hbr.org/2014/07/why-marketing-needs-to-hire-a-corporate-folklorist/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness%2Fweekly-hotlist+%28HBR+Blog+Network+Newsletter+Feed+-+Weekly+Hotlist%29&cm_ite=WeeklyHotlist-072114+%281%29&cm_lm=sp%3Anayyar51%40hotmail.com&cm_ven=Spop-Email

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